Nike Advertisement Analysis

In this Nike Soccer ad, Nike choose to use a male wearing black standing in front of a brick wall. The male they chose for this ad happens to be one of the most well-known players in the BPL (Barclays Premier League in Europe), as well as in soccer in general. His name is Wayne Rooney. They portray him in a black shirt, a mainly male color. Also, he is carrying a soccer ball containing blue and orange, two more colors that mostly appeal to males. Nike was trying to make the ad look tougher by placing Wayne Rooney in front of the brick wall. Aside from the famous soccer player in the picture, the words “The World’s Best Ball” are shown. These words are more of an opinion and are there in attempt to boost the public’s view on the quality of the ball. In the ad, the first thing that pops out is the ball. Then, the second thing that most people look at is the player, which is a very famous player. So, Nike is trying to make males think that by buying this soccer ball, they will be more like Wayne Rooney.